miketrap lifestream

This is most of what I put online, including the feed from my blog on branding in the age of social media, Scalable Intimacy.

Social Networks

Archive

Jul
9th

Thu

Remember United’s last ad? No? You’ll remember this…

United Breaks Guitars

Um… yea. It’s bad for your brand if you treat people badly.

Yea.

ReTweets Change Everything (via feedly)

I spend a lot of time working on ReTweets, mostly because I believe them to be one of the most important developments in modern communications, extending far beyond the Twittersphere.

Remember United’s last ad? No? You’ll remember this… http://ff.im/-51nfG

ReTweets Change Everything (via feedly) http://ff.im/-51ofj

RT @crimsonhexagon: On balance, the Twitterverse was underwhelmed by Chrome OS: http://bit.ly/s7AzD

The fan chasm (via feedly)

How big is the gap between customer and die-hard fan? In other words, between engaging and loving, between attending and craving?

For World of Warcraft, it’s huge. It’s very difficult to spend just…

The fan chasm (via feedly) http://ff.im/-50R7d

MediaPost Publications Facebook Adds Tool For Extending Brand Pages 07/09/2009 Facebook Adds Tool For Extending Brand Pages - 07/09/2009

MediaPost Publications Facebook Adds Tool For Extending Brand Pages 07/09/2009 http://ff.im/-50mUP

RT @crimsonhexagon: Personal reco’s & opinions online now most trusted forms of “advertising” among Internet users: http://bit.ly/1vC5U

This is big. Like… Biblical Big. re: http://ff.im/4WqmB

RT @TJCNYC @fmorgano: Compare Bing to Google, side by side. http://bing-vs-google.com | MT: Better headline: “Bing | Google DEATHMATCH!!!”

I’m so 3008, you so 2000 and late.

Hey, it’s @robwaldeck of Holland-Mark fame. Welcome, bud.

Jul
8th

Wed

Great piece on where Buick needs to go in GM 4.0, and a nice study in the art and science of brand positioning: http://bit.ly/vHfWc